Balvenie Goldencask 14 Year Old Picks Up Products Award At FDFA Convention

Before even reaching the shelves, The Balvenie GoldenCask 14 Year Old Single Malt Scotch whisky has picked up its first travel retail award.

At the recent Frontier Duty Free Association convention, held in Vancouver, Canada, during January, The Balvenie Golden Cask 14 Year Old won the title of Best New Showcase Product. In addition, William Grant & Sons’ local distributor Peter Mielzynski Agencies Ltd won the coveted Best Duty Free Supplier award.

Says Global Travel Retail Director, Rita Greenwood: “We’re absolutely delighted that Balvenie GoldenCask 14 Year Old has already received recognition from the travel retail industry in this way. It is an excellent start for the product, which is exclusive to travel retail, and confirms our belief that the future lies in offering travellers something truly unique. It is especially pleasing to see the team at PMA, and in particular Jeff Orson, recognised for the fantastic work that they do to promote and develop our brands across North America and Canada Duty Free.

‘The FDFA award joins an exceptional list of awards given to the range of The Balvenie Single Malt Scotch whiskies, which also includes over one hundred whisky awards in the last ten years.’

Available in travel retail worldwide from February 2009, carrying a recommended retail price of £40, The Balvenie GoldenCask 14 Year Old was matured first in traditional oak whisky casks before finishing in casks previously containing golden Caribbean rum. The result is an interesting new Balvenie expression with a fruity sweetness and subtle spice; a real treat for the malt enthusiast.

Presented in the traditional Balvenie tube, with an ABV of 47.5%, the introduction of The Balvenie GoldenCask 14 Year Old Single Malt Scotch Whisky will be supported by experiential promotions and tastings in airports.