Malcom Gosling posing in front of casks of rum

Malcom Gosling

Malcom Gosling posing in front of casks of rumFounded in 1806, the Goslings brand achieved renown almost exclusively because of its distinctive dark Bermuda rum. That soon changed when Malcolm Gosling took the reins in 2003.

As the seventh Gosling to steer the Bermudian family business, Malcolm brought an abiding respect for the brand heritage to the table, but he also brought a contemporary sense of marketing, business acumen and appetite for growth.

Born and raised in Paget, Bermuda, Malcolm attended Boston College and earned a Bachelor’s degree in Economics, then returned to join the family business. Almost immediately he realized the considerable export potential of the locally popular Goslings Black Seal Rum. In 1985 he became Director of Goslings Limited where he oversaw domestic product and sales operations while also mapping a strategy for eventual entry into overseas markets.

Gosling's Logo>With time and perseverance Malcolm advanced to Vice President and Managing Director of Goslings Limited. In 2003 he finalized the formation of Goslings Export (Bermuda) Limited where, as President, he launched his long-planned strategy to expand the family brand worldwide into new markets with new products.

First step was forming Gosling-Castle Partners, Inc. in the U.S with Malcolm as President and CEO. Second step was relocating to Boston with his wife and two children where he could better focus on his aggressive plans.

Since then, Malcolm has taken a series of determined steps to ensure that the Goslings name and products continue to expand in popularity. Today, the brand once known in limited regions for its unique Black Seal Rum is becoming known internationally not only for its signature dark rum but for a range of products, programs, awards and honors.
Goslings family of drinks

Bottom line: Goslings products are now popular well beyond the small island nation where it started 209 years ago and its sales have increased more than tenfold in the past ten years.

Of course, Malcolm would be the first to remind that such accomplishments aren’t achieved solo. He captains a team of motivated, dedicated players who manage to pull off impressive feats daily. But, as the seventh Gosling to shepherd the brand, there’s also no denying that his combination of savvy, vision and 24/7 commitment have been the driving force behind the impressive growth of the Goslings brand.