The World's Most Exciting Vodka!
It's the only vodka of its kind in the world! And undeniably the world's most exciting vodka today! Skyy Vodka was created in 1988 by inventor and chemist, Maurice Kanbar. He initially set out to solve a problem that has plagued mankind since people started drinking alcohol: headaches and hangovers. He learned that impurities called "congeners" were responsible for alcohol related headaches in most drinkers. Studies suggested that the more "congeners" a spirit contains, the more severe the hangover or headache. Not only do these "congeners" cause negative reactions in drinkers but they also make the spirit rough and unpalatable unless it's drowned in a sweet mix.
Kanbar was eager to reduce the number of congeners in his spirit to the lowest possible level. And he knew that by doing so he would not only benefit vodka drinkers but he would also provide them with soft, mellow and smooth product that could even be enjoyed neat. Pioneering an innovative four-column, temperature controlled distillation system and three-step filtration method to remove the specific impurities or congeners, he was able to produce an exceptionally clean, fresh and smooth tasting vodka. This quadruple distillation - triple filtration system was revolutionary. The result: Kanbar's vodka was virtually congener free boasting less than .01 grams-per-liter of total congeners . . . arguably the World's purest vodka.
But how do you get a product, with a reputation for doing little more than helping Russians make it through their bleak winters, appeal to the trendiest club goers in hip North America? And how do you get it into hip nightclubs in major urban cities?
Early one evening while gazing from his window at the brilliant blue sky and admiring its inviting allure, Kanbar decided to name his vodka after that vision... but with a little pizzazz. Skyy Vodka was born. But it needed "cool" packaging to augment its hip name. The clear utilitarian bottle initially used just wouldn't do.
Even in its initial ordinary bottle Skyy Vodka still continued to win taste tests against leading imported brand name vodkas 100% of the time when the products were tasted blind - the very ordinary Skyy Vodka bottle shrouded in a plain paper bag.
Headache-free. Taste preferred because of its unparalleled soft and mellow smoothness. True to Maurice Kanbar's vision for Skyy Vodka, just needed a package that would make a statement about the brand. About its smoothness. About its purity. And about the excitement that was beginning to build around it. The following year, the now signature cobalt blue bottle was sourced from a glass maker in France. Since then Skyy Vodka has rocketed in sales and preference. Today it has grown to become the third largest super premium vodka and one of the fastest growing brands across all spirit categories.
