Row of bottles of various PMA brands

Building Wine & Spirit Brands in Canada since 1979

Since its formation, PMA has become Canada’s leading Wine & Spirits Agency. We attribute this success to our supplier partnerships and dedicated team who are able to adapt to this rapidly changing industry to build brands for the long term. Some of the world’s premium spirits and wine brands we represent include Grant’s Whisky, Glenfiddich Single Malt Scotch, Gibson’s Finest Canadian Whisky, Two Oceans Wines, Amarula Cream Liqueur, Jägermeister and Disaronno.

PMA Canada is based in Oakville, Ontario with a national marketing and sales team that employs over 170 people from coast to coast. We welcome you to look through our site and discover our brands.

Products

Recipes

News & Events

Latest News

Jeff Orson recording vocals

How travel retail can help Jeff Orson’s single, ‘Pray’, raise funds for the COVID-19 fight

‘Pray’, the single recorded by Canadian duty free executive and professional singer-songwriter Jeff Orson and released in association with The Moodie Davitt Report to rise funds for the the newly established UN COVID-19 Solidarity Response Fund, is gaining rapid ground with soaring YouTube views and rising donations. But we need the travel retail industry’s help to really raise the fund-raising ante and make the song go viral ...
[Read More]

Recent Events

Amarula elephant ice sculpture

Amarula Raises Awareness of the Plight of African Elephants

African Elephants are integral to our Amarula Cream Liqueur from South Africa. We wanted to share that with Canadians but also raise awareness of how our beloved elephants are threatened by poaching for the Ivory Trade…

To achieve this, we created an integrated, emotionally dynamic experience to tell the Tale of the Disappearing Elephant. A life-size African elephant ice sculpture was created and placed in the Distillery District, a high-traffic retail and restaurant area in the heart of Toronto.
The melting sculpture symbolized the idea that every 15-minutes an elephant is poached for its ivory. Accompanying the sculpture was a ...
[Read More]

Latest News

Jeff Orson recording vocals

How travel retail can help Jeff Orson’s single, ‘Pray’, raise funds for the COVID-19 fight

‘Pray’, the single recorded by Canadian duty free executive and professional singer-songwriter Jeff Orson and released in association with The Moodie Davitt Report to rise funds for the the newly established UN COVID-19 Solidarity Response Fund, is gaining rapid ground with soaring YouTube views and rising donations. But we need the travel retail industry’s help to really raise the fund-raising ante and make the song go viral ...
[Read More]

View All News

Recent Event

Amarula elephant ice sculpture

Amarula Raises Awareness of the Plight of African Elephants

African Elephants are integral to our Amarula Cream Liqueur from South Africa. We wanted to share that with Canadians but also raise awareness of how our beloved elephants are threatened by poaching for the Ivory Trade…

To achieve this, we created an integrated, emotionally dynamic experience to tell the Tale of the Disappearing Elephant. A life-size African elephant ice sculpture was created and placed in the Distillery District, a high-traffic retail and restaurant area in the heart of Toronto.
The melting sculpture symbolized the idea that every 15-minutes an elephant is poached for its ivory. Accompanying the sculpture was a ...
[Read More]

View All Events

Beyond the Label

Peter’s Cellar

Jagermeister Logo

Jägermeister

Every drop of Jägermeister comes from one of the 445 Oak barrels that live in our factory cellar. In the darkness of their depths, the macerates are left to blend and mature for up to a year until they become liquid German perfection. With its core values focused on perfection, Jägermeister is the perfekt shot, served Ice-kühl. -18°C to be precise ...
[Read More]

Meet the Maker

Mr Fritz inspecting beverage

Mr. Fritz

Trying to make 56 ingredients get along together might sound like a crazy idea, but our master distiller Mr. Fritz has a real talent for it. Whether you think of him as a scientist or a wizard, he blesses each of our barrels with decades of experience so you’re always guaranteed that unique Jägermeister taste ...
[Read More]

Peter’s Cellar

Jagermeister Logo

Jägermeister

Every drop of Jägermeister comes from one of the 445 Oak barrels that live in our factory cellar. In the darkness of their depths, the macerates are left to blend and mature for up to a year until they become liquid German perfection. With its core values focused on perfection, Jägermeister is the perfekt shot, served Ice-kühl. -18°C to be precise ...
[Read More]

Enter the Cellar

Meet the Maker

Mr Fritz inspecting beverage

Mr. Fritz

Trying to make 56 ingredients get along together might sound like a crazy idea, but our master distiller Mr. Fritz has a real talent for it. Whether you think of him as a scientist or a wizard, he blesses each of our barrels with decades of experience so you’re always guaranteed that unique Jägermeister taste ...
[Read More]

Meet Your Maker