Project Snow Monkey

adsmedia Contests (Closed)

The Snow Monkey Contest (the “Contest”)


This Contest is administered by William Grant & Sons Ltd. (“Monkey Shoulder”) and Peter Mielzynski Agencies Ltd. (“PMA Canada”) (individually and collectively, the “Sponsors”). The Contest runs from 12:01 am Pacific Time (“PT”) on November 1, 2019 to 11:00 pm PT on December 20, 2019 (the “Contest Period”). The Contest winner will be selected on December 21, 2019 and contacted within 24 hours, as outlined in Rule 4 below. 

By entering this Contest, entrants automatically agree to comply with these Contest Rules and Regulations (the “Rules”). All decisions of the Sponsor with respect to any aspect of this Contest, including, without limitation, the eligibility of entrants, are final and binding in all matters as they relate to this Contest. The Sponsors reserve the right, in their sole discretion, to reject any entry that the Sponsors deem not to comply with these Rules.



The Contest is open to Canadian residents residing in the Province of British Columbia (“B.C.”), who are 19 years of age or more at the time of entry, except: (i) employees, mandataries, agents and representatives of the Sponsors, each of their affiliated companies and their advertising, promotion or other agencies (collectively, the “Contest Entities”); (ii) employees, agents and representatives of the Legacy Liquor Store located at 1633 Manitoba Street, Vancouver, B.C. (the “Store”); as well as (iii) members of the immediate family of the aforementioned employees, mandataries, agents and representatives and persons with whom such employees, mandataries, agents or representatives are domiciled. “Members of the immediate family” are defined as parents, siblings, children or spouse.


To obtain a contest entry form, entrants must either: (a) purchase a bottle of Monkey Shoulder Whisky at the Store, or (b) request a contest entry form to the cashier at the Store and expressly mention Monkey Shoulder Whisky and/or the Snow Monkey Contest. Entrants must complete and submit the entry form, providing the information requested therein (including full name, e-mail address and phone number) and correctly answering, unaided, the mathematical skill-testing question set out therein. Entries will be rejected if the entry form is illegible, is not fully completed or is not submitted during the Contest Period. All entries must be received during the Contest Period. There is a limit of one (1) entry per person per day.


There is a total of one (1) prize available to be won. The prize consists of a Canadian-made “Monkey Shoulder” branded custom-built unisex 157 cm snowboard created by Wired Snowboards. Approximate retail value of the prize is Nine Hundred Fifty-Four Dollars and Ninety-Nine Cents ($954.99). Boots, bindings and fitting not included. The winner understands that there are inherent risks involved in snowboarding and assumes such risks when using the prize.

The prize must be accepted as awarded, without substitution and is not transferable or redeemable for cash. The Sponsors have the right to substitute the prize, in whole or in part, for any reason. In no event shall the Sponsors be held to award more prizes that what is mentioned in these Rules or to award prizes otherwise than in compliance with these Rules.


One (1) entry will be selected, by random draw conducted at the Store on December 21, 2019. Sponsors has the right to refuse to award a prize to anyone whom it reasonably believes has not complied with these Rules. Odds of being selected depend upon the total number of eligible entries received during the Contest Period. Attempts will be made by representatives of the Sponsors’ to the potential winner by email within twenty-four (24) hours of the draw. If the selected winner cannot be contacted by email (or fails to respond to any email message left for him/her or such message is returned as undeliverable) within twenty-four (24) hours following the initial attempt by the Sponsors, that selected winner will be disqualified from the Contest and the Sponsors may, at their sole and absolute discretion, select another potential winner, whom the Sponsors or their representatives shall attempt to contact, and who shall in turn be subject to disqualification. The process noted above will be repeated until a selected entrant is contacted or there are no more eligible entries, whichever comes first. The Sponsors have the right to refuse to award the prize to anyone whom it reasonably believes has broken any of these Rules. 

Before, and as a condition of, being declared a winner and being awarded a prize, the potential winner may be asked to sign and return to the Sponsors, within the timeframe stipulated by the Sponsors, a declaration and release form generally confirming compliance with these Rules, acceptance of the prize as awarded without substitution, and releasing the Contest Entities from any liability whatsoever arising from or in connection Store on the date and at the time arranged by the Sponsors, at which time the winner will be photographed.  


To the extent allowed by applicable law, the Contest Entities shall not be responsible of liable for, and hereby released from, any and all costs, expenses, injuries, losses or damages of any kind whatsoever, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, from: (i) participation in the Contest or any Contest-related activity, and acceptance, use or misuse of the prize or any component thereof, (ii) incomplete, lost, stolen, delayed, late, damaged or misdirected entries, (iii) any human, typographical or other error in the printing of any Contest-related materials, the administration of the Contest or the announcement of a prize, including any incorrect or inaccurate capture of information, or the failure to capture any information, (iv) any tampering, unauthorized intervention or fraud. Entries are subject to verification and will be disqualified if the number of entries submitted exceeds the limit set out in these Rules or if entries are incomplete, illegible, reproduced, mutilated, forged, falsified, submitted by or via third parties, altered or tampered with in any way. Any attempt to deliberately undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. The Sponsors shall assume no liability whatsoever for any situation in which their inability to act results from an event or situation unforeseeable or beyond their control, including but not limited to force majeure, a strike, lockout, or any other labour dispute at their location or the Store.


This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook and Instagram or any other social media platform where this Contest may be promoted. You understand that you are providing your information to the Sponsors and not to Facebook and Instagram or any other social media platform and that the latter have no liability for any element of this Contest.


The Sponsors reserve the right, at their sole discretion, and without notice, to disqualify any entry, or to modify, terminate, or suspend this Contest for any reason whatsoever, including, without limitation, if any non-authorized human intervention, action of entrant(s), or other cause corrupts or impairs the administration, security, fairness, or proper play of the Contest. If the Contest is thus terminated before the designated end date, a random draw will be conducted by the Sponsors from among those eligible entries received prior to the termination in order to select the potential winner, to the extent possible.


This Contest and any disputes relating thereto are governed by the laws of the Province of Ontario and the laws of Canada applicable therein, without regard to principles of conflicts of laws, and by entering you consent to the exclusive jurisdiction of the federal and provincial courts in the District of Toronto, Ontario., for resolution of any disputes relating to this Contest and waive any objection thereto to the extend allowed by applicable law.


Personal information collected from entrants will be used by the Sponsors for the purpose of administering this Contest and, if consent is given at the time of entry, to provide the entrants with marketing information relating to new and existing products and upcoming promotions of Monkey Shoulder by mail or e-mail. Entrants may opt in to receiving such marketing information. The Sponsors will not sell, share or otherwise disclose entrants’ personal information with or to third parties, other than third-party service providers engaged by them to fulfill the above purposes or as otherwise permitted or required by law. Entrants recognize that their personal information may be stored and/or processed outside Canada and, as such, it may be subject to foreign laws and it may be accessible to foreign governments, courts, law enforcement and regulatory agencies. By entering the Contest, entrants consent to the collection, use and disclosure of their personal information by the Sponsors, as set out in these Rules and as set out in the Privacy Policy of William Grant & Sons Ltd located at and the Privacy Policy of PMA Canada located at If entrants have any questions regarding the Sponsors’ privacy policies and practices or those of their service-providers, or if entrants wish to request access to, or correction of, their personal information, you may email the Sponsors at


Entry in this Contest and/or acceptance of a prize constitutes permission for the Sponsors, the Store and their respective agents to use the winner’s name, province of residence, voice, biographical information, statements, photographs and likeness (including the photographs taken at the Store at the time of prize delivery) and his/her participation in the Contest for purposes of advertising, promotion and publicity in any and all media, now or hereafter known, throughout the world, in perpetuity, without further compensation, notification, or permission, unless prohibited by law.    


The name and province of residence of the winner may be obtained for three months after the end of the Contest Period by emailing


You may contact the Sponsors by sending written communications to:

Monkey Shoulder c/o PMA Canada Ltd,
231 Oak Park Blvd,
Oakville, ON,
L6H 7S8.

You may also contact the Sponsors by e-mail at