Bartenders wearing Gosling's hats serving drinks

Goslings Bermuda Rum Honoured as Official Rum Sponsor of Chester Race Week

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Chester, Nova Scotia – August 10th–13th 2016 – Chester Race Week, is the largest keel boat race east of Montreal and has been presented by the Chester Yacht Club for over 100 years. Providing highly competitive racing in several classes, Race Week welcomes residents and visitors to view the action from the deck of the club and join the racers for live music, barbeques and dancing. Emily Foster Gosling, National Brand Ambassador and 8th generation Gosling family member, toured Nova Scotia in support of our Chester Race Week sailing sponsorship. She conducted numerous trade and consumer tastings and was interviewed on Halifax’s Global TV morning show in celebration of International Rum Day. Goslings Bermuda Rum has been named the Official …

Pair posting with Gosling's beverage

Goslings Bermuda Rum Official Rum Sponsor of Toronto Fringe Festival

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Emily Foster Gosling, National Brand Ambassador and 8th generation Gosling family member, captured thousands of participants during the 2 week festival featuring our trademarked signature cocktail “The Dark ‘n Stormy®“. The response to Goslings Black Seal Rum’s “Signature Drink” was such a success, we have been asked to return as the exclusive rum sponsor for the 28th annual Fringe Festival in 2017! The Toronto Fringe is part of the “Fringe movement” – a worldwide network of indie theatre festivals. As the name suggests, the movement is about celebrating under-represented voices and those on the margins of the performing arts world. It’s a festival where anyone can put on any show, without having to pass through a jury – where …

Group posting with ice sculpture

Reyka® Vodka Brings Iceland to Toronto at Chill Ice House

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August 24, 2016 – Toronto, ON – In early July, Reyka® Vodka made a quiet entrance onto LCBO shelves in Ontario. But, the more we learn about Icelanders, the more it seems quiet doesn’t really fit their style. So, it’s no surprise that one of the world’s cleanest and smoothest vodkas, is making noise this summer by transforming Toronto’s coolest venue – CHILL Ice House – into the ultimate Nordic experience. “CHILL Ice House is the largest permanent Ice lounge in the world, and the ice inside was crafted by hand, so we found it only fitting to launch our hand-crafted, small batch Icelandic Reyka® Vodka, there.” said Beth-Anne Thomas, Senior Brand Manager for William Grant & Sons Cocktail Brands …

Jagermeister truck surrounded by crowd

Jägermeister Rocks Montebello at Rockfest 2016

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Jägermeister had a strong presence at Rockfest 2016 in Montebello June 23-25 which attracted a sell-out crowd of some 200,000 music fans mainly from the urban centres of Montreal, Ottawa, Gatineau  & Kingston. This year’s line-up included Sum 41, Blink 182, Ice Cube, Korn, Jane’s Addiction, Limp Bizkit and Billy Talent. A variety of local Quebec rock groups were showcased on the opening day, Thursday. Our activation included a Jägermeister branded stage, prominent placing of our Jagermeister Trailer, multiple signage and consumer give-aways. Over 2,200 bottles were purchased by the event organizers and Ice cold Jägermeister was available in all 9 bar outlets across the festival grounds. Sales of Jägermeister were further promoted by 25 roaming shooter girls. Thanks and …

Bar tenders posing with bottles of The Balvenie

The Balvenie Presents ‘The Craftsmen Series’

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At the launch of Sharp’s Spring Book for Men on April 21st, The Balvenie created a premium Balvenie Lounge showcasing the ‘Craftsmen Series’. The Balvenie brought together 6 local craftspeople to display their craft and interact with guests. From a custom shoe painter to a Bespoke Butcher, a $100,000 diamond suit, to an age-old family tobacconist, guests were part of a true craft experience. The Balvenie 12YO DoubleWood, 12YO Single Barrel and 14 Year Old Caribbean Cask were sampled by educated whisky specialists.

Artists posing for photo

Glenfiddich® Unveils the 2016 Artist in Residence Prize Winner in Canada

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Toronto, ON – March 8, 2016 – On March 22nd, Glenfiddich® announced Eleanor King as the winner of the coveted Glenfiddich® Artist in Residence (AiR) Prize during an evening event at The Spoke Club in Toronto. One of only eight prizes awarded internationally each year, the AiR prize offers recipients the opportunity to live and work in the beautiful Scottish Highlands, directly out of the Glenfiddich® Distillery in Dufftown, a prize valued at $20,000 CDN. Over one hundred artists from across Canada competed for the prestigious prize. During the residency, the recipient will rub shoulders with other celebrated artists from around the world who will each create an artwork that relates to their experience at Glenfiddich® Distillery. The collection will …

Peter Mielzynski Jr posing with Linda Carpenter

Linda Carpenter Retires after 24 dedicated years of loyal service to PMA

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On October 31st, 2015 – after 24 dedicated years of loyal service to PMA, Linda Carpenter will be retiring. Linda joined PMA in 1991, and is one of the original employees of Peter Mielzynski Agencies. Linda has been an essential part of helping the company grow from a small boutique beverage provider, to one of the largest total beverage alcohol sales agencies in Canada during her career. Congratulations Linda on your well-deserved retirement, and most importantly for a job and career well done! We wish you incredible happiness in the next chapter of your life!