Danny Wirtz Portrait

Danny Wirtz


As Vice-Chairman of Breakthru Beverage Group, Danny Wirtz serves on the company’s Board of Managers and works closely with the CEO and executive management on integration, strategic planning and supplier relations. A skilled leader with a proven track record of success, Danny leads with passion and a commitment to the future of the organization.

As a fourth-generation family leader, Danny assumed this position from President and CEO of Wirtz Beverage Group where he oversaw day-to-day leadership of the company’s domestic and international businesses. He has served in a variety of roles for Wirtz Beverage including oversight of the company’s commercial teams, corporate strategy and supplier relations.

Danny is an active leader in the Chicago community. He supports and serves on the board of several Chicago-based civic organizations including the Chicago Blackhawks Foundation and also serves on the Executive Committee of the Wine and Spirits Wholesalers of America.

Danny holds a vested interest in Wirtz Corporation where he provides strategic counsel to its diversified holdings which include the Chicago Blackhawks, Wirtz Realty, Wirtz Insurance and banking interests in Illinois and Florida. Danny is a member of the United Center joint venture, helping to guide the future of the United Center campus development. In 2013, Danny launched the video production company, Banner Collective, who have developed engaging content for leading brands from the Chicago Blackhawks and Cubs, to Vienna Beef and Wilson Athletic. In 2018, Danny formed a partnership with former Pitchfork CEO and Creative Director, Chris Kaskie and Mike Renaud to form the creative studio Varyer.

Danny is a graduate of Boston College. He lives in Chicago with his wife Anne and two daughters, Rosemary (10) and Juniper (7).

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