Mike Nicholas

Mike brings a wealth of professional experience and significant Wine, Beer, and Spirits knowledge to PMA having worked in various sales leadership assignments in Western Canada for large international beverage companies. Most recently, Mike led the business agenda for Bacardi Canada in British Columbia and Alberta and saw them through a challenging period of transition and change as they began the sales execution integration of the Southern-Glazers partnership. Prior to his role with Bacardi Canada, Mike spent 7 years with Molson Coors Canada accelerating through progressively larger sales management and trade marketing roles. Additionally, Mike led the key account management agendas “out of industry” for QTG (Quaker, Tropicana, Gatorade) and Coca-Cola Bottling Company.