(May 16, 2018 – Toronto, Canada) Today, Brown-Forman (B-F) announced they have established a new sales brokerage agreement with Peter Mielzynski Agencies (PMA) in Canada. Under the new agreement, PMA will operate as the exclusive agent for the full Brown-Forman portfolio in all provinces and territories of Canada. The portfolio includes prominent brands such as Jack Daniel’s, Finlandia Vodka, el Jimador, and Woodford Reserve, among others.
“We’re excited to be working with PMA. They have a long history of service excellence and will strengthen our national distribution system with full-market coverage,” said Johnny Manuel, Brown-Forman North American Region National Sales Director. “We believe that the strong enhancements PMA is making through their new structure and approach with Breakthru Beverage will position us for sustained success moving forward.”
The multi-year agreement, effective July 1, 2018, allows Brown-Forman to expand its route-to-consumer strategy and take advantage of PMA’s enhanced sales, marketing, and training practices. The company is also initiating improved support services such as analytics, HR, IT, and finance programs. Additional sales coverage in the on-premise will support the portfolio across Canada.
“Brown-Forman produces some of the world’s most iconic brands. Their reputation speaks for itself, evident by the growing demand in the Canadian market,” said Peter Mielzynski, Vice Chairman, PMA. “We’re excited to add this extensive collection to the PMA portfolio and, under our new structure, we believe we offer the best route-to-consumer approach to bring their brands to a larger audience.”
“We would like to recognize and thank The Hive Strategic Marketing for its more than 20 year relationship with Brown-Forman,” said Manual. “Our partnership with the Canada route-to-market model has taken our brand building to new heights over the last nine years. We look forward to continuing our partnership in the U.S. and Canada as both a promotional and marketing agency.”
About Peter Mielzynski Agencies
Founded in 1979, Peter Mielzynski Agencies (PMA) has built a reputation as one of the preeminent selling agencies in the Canadian wine, spirits, and beer industry. A family-operated business, PMA maintains an uncompromising commitment to service excellence and is proud to represent some of the most respected suppliers in the world.
For almost 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by nearly 4,700 employees and sold in more than 165 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.