On November 3, 2016, Glenfiddich® presented Wounded Warriors Canada with their fourth annual donation cheque totalling $128,424 in support of the Can Praxis Equine Therapy Program. A press conference and reception were held in Ottawa, Ontario inviting local veterans and government officials to come together in recognition of their service, and in appreciation of the support services provided by Wounded Warriors Canada.
We are excited to announce that since inception of the $2.00 donation program on Glenfiddich® 15YO Solera Reserve, Glenfiddich® has surpassed a milestone total donation amount of $500,000 this year. To date Glenfiddich® has donated over $560K to support programs funded by Wounded Warriors Canada. As a result of our public relations campaign this year’s cheque presentation earned an astonishing 91.3 Million media impressions!
We are proud to support Wounded Warriors Canada and the ground-breaking commitment they demonstrate to Canada’s military, veterans, first responders and their families. This is a significant donation milestone that we have achieved as partners, as a team, as a company. Glenfiddich® remains committed to supporting Canada’s heroes and their families, from our family.