With life returning to normal, COVID may be long forgotten. But when the pandemic hit, live music venues were impacted in a way they never had been before – and the world’s live music scene was at risk of being lost forever. Fuelled by its love of live, Jägermeister Canada stepped in to support these music venues across Canada to keep local music venues, and talent, alive.
Together with Canadian Live Music Association (CLMA), Jägermeister chose 100 music venues across Canada and donated $100,000 to help tide through the tough times. We worked closely with these venues to share unique and personal stories from their venue’s past and, in culmination became Jägermeister’s “For The Love of Live” campaign.
Together with our agency partner SALT XC, Jägermeister Canada showcased 4 unique local venues across Canada to tell their stories of music, artists and the happenings at that venue. The campaign solidifies the historical partnership that Jägermeister and these venues had with its patrons celebrating the love for live music over the years. And we are happy to see the return of live music, the energy, and music fans back to creating memories and music moments.
“Jägermeister is proud to support live music and the fans celebrating live.” states Vincent D’Souza, Brand Director at PMA Canada who represents Jägermeister Canada in Canada. “It’s why we share the story of these live music venues coming back across Canada. It’s a relationship built together for our fans celebrating at a concert or at the bar”.
These stories continue to be featured in the first quarter of 2023 with a final Canadian Montage featuring these 4 venues coming back together for the love of live.
So far the campaign has reached over 10M Canadians with over 20 mm impressions on YouTube, Social and Spotify. The campaign features Canadian venues like The Bovine Sex Club, a legendary bar in Toronto, ON, L’Escogriffe in Montreal, QC, The Fox Cabaret, historical venue in Vancouver, BC and the Marquee Ballroom in Halifax, NS.
For further details, please reach out to Desirée Close at PMA Canada, Jägermeister Digital Marketing Manager.