Jägermeister had a strong presence at Rockfest 2016 in Montebello June 23-25 which attracted a sell-out crowd of some 200,000 music fans mainly from the urban centres of Montreal, Ottawa, Gatineau & Kingston. This year’s line-up included Sum 41, Blink 182, Ice Cube, Korn, Jane’s Addiction, Limp Bizkit and Billy Talent. A variety of local Quebec rock groups were showcased on the opening day, Thursday.
Our activation included a Jägermeister branded stage, prominent placing of our Jagermeister Trailer, multiple signage and consumer give-aways. Over 2,200 bottles were purchased by the event organizers and Ice cold Jägermeister was available in all 9 bar outlets across the festival grounds. Sales of Jägermeister were further promoted by 25 roaming shooter girls.
Thanks and Congratulations goes out to the Jägermeister team, Ontario & LCC Sales teams with special thanks to our promotion agency Rooftop who managed the on-sight logistics and partnership details with the event organizers.
