TULLAMORE D.E.W. LAUNCHES YEAR 2 OF O’EVERYONE CAMPAIGN

PMA Canada News, Uncategorized

With your support, Tullamore D.E.W.’s O’Everyone year-long benevolent campaign raised $45,040 for the Canadian Centre for Diversity and Inclusion (CCDI) in 2021!

Tullamore D.E.W. will, for a second year in a row, donate an initial $20,000 to kick-off the 2022 O’Everyone campaign in January 2022. 100% of the dollars raised from the O’Everyone campaign will continue to support the CCDI’s powerful education-led programs centered around diversity and inclusion for a second year across Canada.

 

Tullamore D.E.W., one of the world’s most recognized Irish whiskies, is proud to announce the return of O’Everyone, a year-long, spirited benevolence campaign that invites Canadians to unlock the power of their O’Lastnames in support of the Canadian Centre for Diversity and Inclusion (CCDI).

Taking place from February 8 to December 31, 2022, Canadians coast to coast can participate in O’Everyone by purchasing a Tullamore D.E.W. O’Everyone t-shirt and bottle label bundle at www.OEveryone.ca.  Sales are tracked via the live-ticker on the website and 100% of proceeds from merchandise sales go directly to the CCDI.

Tullamore D.E.W.’s O’Everyone raised over $45,000 in 2021 and the campaign is expected to raise even more dollars for the CCDI in the 2022.  Tullamore D.E.W. is also proud to announce an initial donation of $20,000 to kick-off the second year of O’Everyone.

“Bringing Canadians together to raise awareness and dollars for the powerful and much needed diversity focused work of the CCDI is the heart of Tullamore D.E.W.’s O’Everyone,” comments Beth-Anne Perry, Country Marketing Director, William Grant & Sons.  “After raising almost $50,000 in year 1, we look forward to raising even more funds and awareness for the CCDI with Canadians of legal drinking age from coast to coast.”

Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization.  Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle.

“CCDI is proud to renew the partnership with Tullamore D.E.W.’s O’Everyone and are grateful for the continued support of our objectives driven by inclusion, diversity, solidarity and celebration,” comments Anne-Marie Pham, Executive Director, CCDI.  “We look forward to continuing the train of benevolence for a second year.”

The O’Everyone customized O’Lastname T-shirt and bottle label bundle costs $20.00 and is available for purchase in Canada at www.OEveryone.ca until December 31, 2022, at 11:59 p.m.  Tullamore D.E.W. will continue to cover all costs associated with production and shipping, ensuring that 100% of all dollars raised continue to support the CCDI.

“From influencers to media, from spoken word artists to musicians and consumers, Tullamore D.E.W.’s O’Everyone brought together Canadians for the purpose of supporting the powerful work of the CCDI,” comments Daniel “Gravy” Thomas, Global Advocacy and Ambassador Community Manager, William Grant & Sons & O’Everyone Community Champion.

“As the O’Everyone O’Community Champion, I got a first-hand look at the passion and stories that Tullamore D.E.W’s O’Everyone helped bring to the forefront, it was a truly inspiring experience and I look forward to growing O’Everyone in 2022.”

Tullamore D.E.W.’s O’Everyone will run from February 8 to December 31, 2022.  Additional information about O’Everyone can be found by visiting www.OEveryone.ca.

For additional information about Tullamore D.E.W. globally, please visit www.tullamoredew.com

 

About CCDI

The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization whose mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle.

For more information about the CCDI, please visit www.ccdi.ca.