Amarula elephant ice sculpture

Amarula Raises Awareness of the Plight of African Elephants

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African Elephants are integral to our Amarula Cream Liqueur from South Africa. We wanted to share that with Canadians but also raise awareness of how our beloved elephants are threatened by poaching for the Ivory Trade… To achieve this, we created an integrated, emotionally dynamic experience to tell the Tale of the Disappearing Elephant. A life-size African elephant ice sculpture was created and placed in the Distillery District, a high-traffic retail and restaurant area in the heart of Toronto. The melting sculpture symbolized the idea that every 15-minutes an elephant is poached for its ivory. Accompanying the sculpture was a large, engaging video wall detailing the plight of elephants. This experiential component was integrated with a 15-second TV campaign, national …

Innis & Gun tattoo artist

Innk & Gunn. An Innis & Gunn Experience with inkbox

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On August 25 & 26th, unforgettable taste met unregrettable tattoos at the Innk & Gunn Tattoo Shop in Toronto. Part of a partnership between Scottish craft brewer Innis & Gunn and Toronto-based semi-permanent tattoo brand inkbox, the Innk & Gunn Tattoo Shop at 146 Ossington Avenue offered delicious beers and regret-free tattoos – all at no cost to curious Torontonians. At the event, guests were able to sample flights of Innis & Gunn’s most popular beers and get the chance to get (semi-permanently) inked by an inkbox tattoo artist. An Innk & Gunn branded food truck also served delicious charcoal chicken burgers and charcoal popcorn, available at no charge to consumers. “inkbox and Innis & Gunn share a passion for …

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PMA Canada Expands Partnership with Distell Wine & Spirits

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(June 7, 2018 – Oakville, Canada) – Today, Peter Mielzynski Agencies (PMA) and Distell Wine & Spirits (Canada) Inc. announced that effective July 1, 2018, PMA will represent the wine portfolios Nederburg, Inception, Obikwa and Blouberg nationwide, in addition to their existing Distell portfolio. This news comes on the heels of PMA’s agreement to work with Breakthru Beverage Group to strengthen and enhance its services across Canada. “Distell represents an incredibly unique and diverse portfolio of wines. By expanding our partnership with such a premier brand, we maintain great momentum as we continue to build our portfolio and expand our reach throughout the country,” said John Donohue, PMA General Manager. “We look forward to a bright future with Distell, and …

Hendrick's Gin Hot Air Balloon

Hendrick’s Gin Set to Break Global Records at 2018 Montreal International Jazz Festival

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Photo Credit: Rick O’Brien Hendrick’s Gin is set to Break Global Records with their Simultaneous Spectacle in the Sky and Street at the 2018 Festival international de Jazz de Montréal. Fusing the soaring heights of the E.L.E.V.A.T.U.M with the musical score of the C.O.R.G.A.N, Hendrick’s Gin sets a perfectly peculiar spectacle in Montreal Never one for the usual, it comes as no surprise that Hendrick’s Gin has pushed the boundaries of peculiarity, fusing music with spectacle, jazz with gin and score with soar. For the first time in Festival International De Jazz De Montreal history, Hendrick’s Gin has taken to the skies with the E.L.E.V.A.T.U.M. and to the streets with our one-of-a-kind, cucumber keyed C.O.R.G.A.N providing the soundtrack to this …

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Brown-Forman Signs Exclusive Agreement with PMA in Canada

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(May 16, 2018 – Toronto, Canada) Today, Brown-Forman (B-F) announced they have established a new sales brokerage agreement with Peter Mielzynski Agencies (PMA) in Canada. Under the new agreement, PMA will operate as the exclusive agent for the full Brown-Forman portfolio in all provinces and territories of Canada. The portfolio includes prominent brands such as Jack Daniel’s, Finlandia Vodka, el Jimador, and Woodford Reserve, among others. “We’re excited to be working with PMA. They have a long history of service excellence and will strengthen our national distribution system with full-market coverage,” said Johnny Manuel, Brown-Forman North American Region National Sales Director. “We believe that the strong enhancements PMA is making through their new structure and approach with Breakthru Beverage will …

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PMA Canada Welcomes Breakthru Beverage Group as Minority Shareholder

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(May 15, 2018 – Toronto, Canada) – Peter Mielzynski Agencies (PMA) and Breakthru Beverage Group today announced a new agreement in which Breakthru will become a minority shareholder in the Ontario-based company. Breakthru joins William Grant & Sons, Distell, Gruppo Italiano Vini, and Peter Mielzynski Jr. as shareholders in PMA. “The Mielzynski family has been a pillar in the Canadian beverage industry for decades and have built PMA into one of the country’s most reputable brokers,” said Jonathan Yusen, PMA Board Chairman and William Grant & Sons President & Managing Director, Americas. “Our new relationship with Breakthru Beverage will allow PMA to continue to expand its capabilities and reach.” In addition to Breakthru’s shareholder interest, PMA will work with Breakthru …

Tullamore Dew and Innis & Gunn bottles

Innis & Gunn Introduces Kindred Spirits

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Innis & Gunn recently introduced Kindred Spirits. More than just a new limited edition beer, it’s a unique collaboration, bringing the best of Scottish & Irish craftsmanship together to create a sensational flavour. Using the barrels of triple distilled Tullamore Dew Irish Whiskey, Innis & Gunn’s Kindred Spirits is a silky smooth Scottish stout that is greater than the sum of its parts. Available now, Canada in Alberta, BC, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario and Saskatchewan. Dougal Gunn Sharp, Innis & Gunn’s founder and master brewer, commented: “The Scots and Irish share a powerful Celtic connection in our culture and our character, a bond that draws us together with Tullamore D.E.W. Our partnership using our unique barrel into …

Hendrick's Gin award collage

Hendrick’s® Gin Wins Gold at the 2017 Media Innovation Awards

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TORONTO, ON – December 12, 2017 – On Friday night, during the 2017 Media Innovation Awards, Hendrick’s® Gin and Peter Mielzynski Agency Canada were grateful to be honoured with not one, but two MIA awards. For the ideation, creation and execution of the one-of-a-kind Hendrick’s® Gin C.O.R.G.A.N. (short for the “Cucumber Organ of Remarkably Glorious Auditory Nirvana”), the Brand team received a Gold Medal in  the category of “Best in Alcoholic Beverages 2017” and were honored as the only spirit brand to be nominated in 2017. They also took home a Bronze Medal in the category of “Best Experiential/Special Events/Stunts 2017- Budget Over $100,000” (nominated alongside Netflix & Audi). What made the C.O.R.G.A.N. so unique were the keys being made …

Peter Mielzynski and Berni posing for photo

Retirement Announcement, Bernard Pearson

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November 30th, 2017 – After 33 years of a loyal and committed career at PMA, our team would like to bid farewell to our longtime colleague and friend. “Bernie” was an important part of leading PMA when the Alberta market privatized. Bernie showed a real passion for building the wine & spirit business, and was instrumental in leading and training the Alberta team that helped to build our brands across Canada. We appreciate all the great work and meaningful relationships that Bernie has acquired over the past 3 decades! Most importantly, we would like to wish Bernie and his family the best of his well-deserved retirement, and hope he gets many hours of fly fishing in now that he has …

Wounded Warriors accepting donation

Glenfiddich® Raises $700K in Support of Wounded Warriors Canada

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On November 27th, Glenfiddich® proudly presented Wounded Warriors Canada with a donation cheque of $135,000.00 CDN at the Royal Canadian Military Institute in Toronto. Last night’s spectacular event commemorated the five year consecutive partnership between Glenfiddich® and Wounded Warriors Canada demonstrating a brave commitment to Canada’s heroes and their families. Over the past five years, Glenfiddich® has donated $2.00 from the sale of each bottle of Glenfiddich® 15-Year-Old Unique Solera Reserve sold in Canada to Wounded Warriors Canada raising to-date $638,040 CDN. Glenfiddich® has raised over $700,000 CDN total including all fund raising initiatives from 2012 to present counting the very first donation of $52,000 for the auction sale of the very rare and precious Glenfiddich® 55YO Janet Sheed Roberts …