Alvin Ramchurn Portrait

“The Spirit of the Unusual”

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This week, our very own Hendrick’s Brand Ambassador, Alvin Ramchurn, had his very first magazine interview published. The wonderful interview titled “The Spirit of the Unusual” can be found on page 20 of the 11th edition of the International DINE & DESTINATIONS magazine, and their 150th Collector Edition. This magazine is distributed internationally to the finest luxury hotels, luxury airport lounges, and influencer accounts. Alvin opened the restaurant for just the two of them, for the lunch and interview at PMA Partner account; Piano Piano while interviewing with DINE & DESTINATIONS Editor in Chief, Sara Waxman. Additionally, please find featured a stunning Hendrick’s back cover entitled “Oddly infused with Cucumber & Rose”. Congratulations Alvin on a whimsical interview on the …

Golden tickets to Hendrick's Hot Air Balloon ride

An Epic Invitation to Fly with Hendrick’s

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In conjunction with Nuit Blanche Toronto, for the first time ever, the Hendrick’s L.E.V.I.T.A.T.R.E hot air balloon will be tethered at Nathan’s Phillips Square and people can enter for a chance to win a coveted pair of GOLDEN TICKETS. The lucky winners will fly with us at Hendrick’s Gin in the first-ever hot air balloon to touch down at CITY HALL in Toronto. The rules are simple: you must submit your entry before September 28th, midnight EST. The official draw will take place on Friday September 29th at 10am EST. All wondrous hot air balloon rides will be scheduled upon your availability on Saturday September 30th, from 7pm-7am at the Nuit Blanche festival in Nathan’s Phillips Square in downtown Toronto. …

Bottles of whisky

Whitewater Golf Club Scotch Whisky Tasting

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Last Tuesday, September 12th PMA hosted a Vintages event in Thunder Bay. The event was a rare scotch tasting of eight whiskies from the Distell Spirits Scotland portfolio. With 120 guests attending, we were complete sold out for the event held at the Whitewater Golf Club. Guests enjoyed a guided tasting of eight premium whiskies from three unique distilleries. Of the whiskies featured, two included expressions 40 years or older. Upon arrival each of the guests were treated to our whisky cocktail called Penicillin. This slightly sour and smoky combination matched really well with all the BBQ meats and smoked cheeses and haggis being served. Penicillin 1 oz. Bunnahabhain Ceobanach ¾ oz. Lemon Juice ¾ oz. Honey-ginger syrup Brand Ambassador, Mike Brisebois, …

Glenfiddich experimental series bottles

Glenfiddich® Rewrites the Whisky Rulebook… Again.

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From the Family of Mavericks who created the Single Malt Category comes the Next Generation of Ground-Breaking Flavour. The Glenfiddich® IPA Experiment is the first in a series of innovative new whiskies that will challenge everything you thought you knew about Single Malt Scotch. Glenfiddich®, the world’s most awarded single malt whisky launches The Experimental Series, a new range that combines the brand’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky. The Series is designed to inspire unusual and unexpected variants, and today sees the unveiling of the first release, the Glenfiddich® IPA Experiment, the world’s first single malt Scotch whisky finished in India Pale Ale (IPA) craft beer casks. Glenfiddich® Malt Master, …

The Greatest Job Interview in the World contest poster

The Greatest Job Interview in the World

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In exciting news – Grant’s is searching for a new Global Brand Ambassador for 2018 and this extraordinary role needs an interview to match – an all-expenses-paid trip to take Grant’s to the world! Forget resumes, suits, waiting rooms and awkward small talk; show how well you could travel across the world and bring people together with a suitcase of whisky. Applications are now open for a trip of a lifetime – a 10-day whisky world tour launched by Grant’s Family Reserve, Canada’s #1 Best Selling Scotch Whisky variant, as part of its search for a new Global Brand Ambassador for 2018. In a job interview like no other, the top three candidates will each travel to three different countries, …

Head Across Canada With Crystal Head Vodka & VIA Rail Canada contest image

Head Across Canada With Crystal Head Vodka & VIA Rail Canada

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Crystal Head, the prestigious makers of award winning Crystal Head Vodka and Crystal Head Aurora, and Via Rail Canada are teaming up to offer you a chance to WIN a once in a lifetime experience! You and a friend could be seeing the sights and travelling in style across our great nation. Here’s how to enter. Simply follow Crystal Head on Facebook, Instagram or Twitter and post a photo of Crystal Head with the hashtags #CrystalHeadVodka and #HeadAcrossCanada for your chance to win! Crystal Head will be giving away a grand prize of 2 round trip Via Rail Tickets Across Canada as well as weekly prizes including Crystal Head Vodka skull shot glasses. Are you excited yet? For more details …

Saint Clair Family Estate Chardonnay Bottle

Saint Clair Family Estate New World Producer of the Year

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The exceptional quality of wines from Saint Clair Family Estate has been recognised in a leading international wine show. Saint Clair Family Estate has been awarded the highly acclaimed New World Producer of the Year at the UK’s Sommelier Wine Awards 2017. Of the seven wines that Saint Clair entered, as well as the trophy wins, they received an astounding 5 gold medals, and 2 silver medals. This is the second time Saint Clair Family Estate has been awarded this prestigious trophy, receiving it back in 2012 also. The Saint Clair Omaka Reserve Chardonnay 2015 was also awarded the Critics’ Choice Trophy. The judges comments were as follows; Rich, contemporary and characterful, this was an obvious choice for Gold. ‘Very …

Gibson's Finest 150th anniversary bottle

Gibson’s Finest Celebrates Canada’s 150th!

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Gibson’s Finest Rare 12 year old Canadian Whisky is celebrating Canada’s 150th Anniversary of Confederation with a commemorative package proudly sporting the Maple Leaf for a limited time. The  Canada 150th limited edition label is available from coast to coast on the 750ml size while quantities last.  The bottle still holds the same quality 12 year old Canadian whisky, but is now dressed even more patriotically.  Time reveals the character of a whisky. The older the whisky, the better it tastes. Canada is turning 150 years old. Time has revealed the true character of our nation to become the Finest country we all love. Gibson’s Finest Rare 12 year old Canadian Whisky is proud to join in the celebrations.

Crystal Head Aurora bottle on table

Crystal Head Aurora Launch Party

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February 2017, we kicked off the Crystal Head Aurora launch party at Rosewood Hotel Georgia in Vancouver, British Columbia. Crystal Head Aurora has won a Gold Medal at the San Francisco World Spirits Competition in 2016. With a drier, spicier flavour and unique bottle design, Crystal Head Aurora provides a luxurious experience to every customer. Almost 160 guests attended and enjoyed dancing, culinary treats, and refreshing Crystal Head Aurora cocktails well into the night. The launch party featured a number of local renowned artists, who morphed our bottles into pieces of art. These beautiful creations were auctioned off and the funds will be donated to the Room to Read program. Thank you all the artists, who participated: Jeremy Henrickson, Jeff …

Shot of jagermeister being poured on ice

Ice Cold Jägermeister a Big Hit at Igloofest Outdoor Dance Festival.

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This winter in Montreal, Quebec, Jägermeister activated its Igloofest sponsorship once again and made a big impact on site with consumer engagement teams, ice sculptures & sampling. The activation included an interactive Hi-Striker game often featured at carnivals where consumers use a large hammer to strike a surface to launch a weight that rings a bell at the top of a tower (if hit hard enough). The height measurements were in degrees with -18° Celsius at the top, the perfect serving temperature for an Ice cold shot of Jägermeister. Those who gave it their “best shot” were awarded prizes and everyone learned about serving Jägermeister to Ice Cold perfection!   Our activation included sponsorship of the artists’ VIP lounge which …