November 30th, 2017 – After 33 years of a loyal and committed career at PMA, our team would like to bid farewell to our longtime colleague and friend. “Bernie” was an important part of leading PMA when the Alberta market privatized. Bernie showed a real passion for building the wine & spirit business, and was instrumental in leading and training the Alberta team that helped to build our brands across Canada. We appreciate all the great work and meaningful relationships that Bernie has acquired over the past 3 decades! Most importantly, we would like to wish Bernie and his family the best of his well-deserved retirement, and hope he gets many hours of fly fishing in now that he has …

On November 27th, Glenfiddich® proudly presented Wounded Warriors Canada with a donation cheque of $135,000.00 CDN at the Royal Canadian Military Institute in Toronto. Last night’s spectacular event commemorated the five year consecutive partnership between Glenfiddich® and Wounded Warriors Canada demonstrating a brave commitment to Canada’s heroes and their families. Over the past five years, Glenfiddich® has donated $2.00 from the sale of each bottle of Glenfiddich® 15-Year-Old Unique Solera Reserve sold in Canada to Wounded Warriors Canada raising to-date $638,040 CDN. Glenfiddich® has raised over $700,000 CDN total including all fund raising initiatives from 2012 to present counting the very first donation of $52,000 for the auction sale of the very rare and precious Glenfiddich® 55YO Janet Sheed Roberts …

This week, our very own Hendrick’s Brand Ambassador, Alvin Ramchurn, had his very first magazine interview published. The wonderful interview titled “The Spirit of the Unusual” can be found on page 20 of the 11th edition of the International DINE & DESTINATIONS magazine, and their 150th Collector Edition. This magazine is distributed internationally to the finest luxury hotels, luxury airport lounges, and influencer accounts. Alvin opened the restaurant for just the two of them, for the lunch and interview at PMA Partner account; Piano Piano while interviewing with DINE & DESTINATIONS Editor in Chief, Sara Waxman. Additionally, please find featured a stunning Hendrick’s back cover entitled “Oddly infused with Cucumber & Rose”. Congratulations Alvin on a whimsical interview on the …

From the Family of Mavericks who created the Single Malt Category comes the Next Generation of Ground-Breaking Flavour. The Glenfiddich® IPA Experiment is the first in a series of innovative new whiskies that will challenge everything you thought you knew about Single Malt Scotch. Glenfiddich®, the world’s most awarded single malt whisky launches The Experimental Series, a new range that combines the brand’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky. The Series is designed to inspire unusual and unexpected variants, and today sees the unveiling of the first release, the Glenfiddich® IPA Experiment, the world’s first single malt Scotch whisky finished in India Pale Ale (IPA) craft beer casks. Glenfiddich® Malt Master, …

In exciting news – Grant’s is searching for a new Global Brand Ambassador for 2018 and this extraordinary role needs an interview to match – an all-expenses-paid trip to take Grant’s to the world! Forget resumes, suits, waiting rooms and awkward small talk; show how well you could travel across the world and bring people together with a suitcase of whisky. Applications are now open for a trip of a lifetime – a 10-day whisky world tour launched by Grant’s Family Reserve, Canada’s #1 Best Selling Scotch Whisky variant, as part of its search for a new Global Brand Ambassador for 2018. In a job interview like no other, the top three candidates will each travel to three different countries, …

Gibson’s Finest Rare 12 year old Canadian Whisky is celebrating Canada’s 150th Anniversary of Confederation with a commemorative package proudly sporting the Maple Leaf for a limited time. The  Canada 150th limited edition label is available from coast to coast on the 750ml size while quantities last.  The bottle still holds the same quality 12 year old Canadian whisky, but is now dressed even more patriotically.  Time reveals the character of a whisky. The older the whisky, the better it tastes. Canada is turning 150 years old. Time has revealed the true character of our nation to become the Finest country we all love. Gibson’s Finest Rare 12 year old Canadian Whisky is proud to join in the celebrations.