J. Wray & Nephew presented a bottle of Appleton Estate 30 Year Old Rum in commemoration of PMA’s 30 Years of exceptional service and spirit.
Rocky Mountains Star in New Glenfiddich Global Campaign
Rocky Mountains Star in New Glenfiddich Global Campaign “One Day You Will” Evokes Pioneering Spirit Toronto, February 15, 2011 – To inspire single malt drinkers around the globe, Glenfiddich, the world’s most awarded Single Malt Scotch, turned to the Kananaskis Mountains of Alberta. Glenfiddich will introduce its new global advertising, PR and CRM campaign in Canada later this month. Canada ranks fourth in Glenfiddich sales worldwide. “One Day You Will” aims to inspire consumers to make the most of life’s adventures. The first Canadian ads are scheduled this spring. Jungle Media Toronto is handling media planning and buying for the brand. To capture the Kananaskis images of two men looking out into the distance, the film crew made a two-day …
Calgary Flames vs. The Wall Shoot Out – 2011
Peter Mielzynski, better known as “The Wall”, stood tall between the pipes in a special Appleton Estate shootout even at the Scotiabank Saddledome on February 10th. Plames players Jarome Ignla, Olli Jokinen and Brendan Mikkelson tried their best to beat “The Wall” and the results were shown via an interactive contest with fans during the Flames vs. Ducks game on February 11th. [ View Full Article ]
Press Release – Peter “The Wall” Mielzynski vs. The Calgary Flames 2011
Peter “The Wall” Mielzynski went up against the NHL stars of the Calgary Flames on February 11, game day against the Anaheim Ducks to raise $5,000 charity along with Calgary Co-op. In all “The Wall” stopped 5 of 10 penalty shots, with the highlight being an amazing poke check stop, showing that the President of PMA still has the chops to stonewall some of the top stars in the NHL in front of an over half-full ScotiaBank Saddledome. In our most attended promotion to date, the Flames had # 1-10 sealed in a envelope & the 10 contestants picked numbers from 1-10 to see what order they got to pick the envelope in. At the end of the shoot out …
The Balvenie Introduces New 14 Year Old: Caribbean Cask
The Balvenie Introduces New 14 Year Old: Caribbean Cask Innovative Cask Finish Adds Unique Touch of Spice. Toronto, February 7, 2011 – The Balvenie has launched its newest variant, the 14 Year Old Caribbean Cask. This innovative new expression is now available in Ontario. Caribbean Cask follows the acclaimed limited-edition Balvenie 17 Year Old Rum Cask released in 2008. This new expression bears all the hallmarks of The Balvenie, with an added level of complexity that comes from finishing the whisky in casks that once held Caribbean rum. The Balvenie is first matured for 14 years in traditional oak whisky casks then transferred to the rum casks, leading to an exceptional Single Malt that possesses the signature smooth, honeyed character, …
Glenfiddich Partners with OCADU Canada’s “University of the Imagination”In Search for 2011 Artist in Residence
Glenfiddich Partners with OCADU Canada’s “University of the Imagination” In Search for 2011 Artist in Residence. Toronto, January 26, 2011 – Glenfiddich, the world’s most awarded single malt whisky, is searching for a Canadian artist to participate in its internationally renowned Artist-inResidence program at the company’s distillery in Dufftown, Scotland. For the first time, Glenfiddich has partnered with OCAD University (OCADU) and Onsite [at] OCADU, to assist in the identification and selection of the Canadian artist. “The Glenfiddich residency provides substantial support for significant contemporary artists,” says OCADU Curator Charles Reeve. “We’re thrilled to be involved with this important program.” The call for candidates opens on January 25, 2011 and closes February 25. The shortlist of artists will be announced …
The Balvenie Malt Master Releases Limited Edition ‘Peated Cask’ 17 Year Old Single Malt
Speyside Distillery introduces whisky with layers of rich spice and smoky flavours Toronto, January 18, 2011 – The Balvenie Malt Master, David Stewart, announces the launch of a new limited edition expression: The Balvenie Peated Cask aged 17 years, an exciting marriage of single malt Scotch whiskies finished in peated casks and new American oak. This new, limited-edition release will be available in Canada starting January, 2011. [ View Full Article ]
