Rocky Mountains Star in New Glenfiddich Global Campaign “One Day You Will” Evokes Pioneering Spirit
Toronto, February 15, 2011 – To inspire single malt drinkers around the globe, Glenfiddich, the world’s most awarded Single Malt Scotch, turned to the Kananaskis Mountains of Alberta. Glenfiddich will introduce its new global advertising, PR and CRM campaign in Canada later this month. Canada ranks fourth in Glenfiddich sales worldwide.
“One Day You Will” aims to inspire consumers to make the most of life’s adventures. The first Canadian ads are scheduled this spring. Jungle Media Toronto is handling media planning and buying for the brand.
To capture the Kananaskis images of two men looking out into the distance, the film crew made a two-day hike off-road to the shoot at the remote location.
“We wanted to reflect the pioneering spirit that runs through Glenfiddich and showcase an optimistic outlook that goes beyond pure ambition – inspiring consumers around the world to fulfil their lifelong dreams and ambitions,” says Lindsay Prociw, Senior Brand Manager for Glenfiddich in Canada.