Drambuie Label

William Grant & Sons Relaunches Drambuie With Refined New Look

Drambuie LabelOctober 28th, 2016, Canada: Drambuie—the premium whisky liqueur that is sipped, mixed and shared around the world—has launched a striking new bottle. The new look bottle evokes Drambuie’s 270-year-old history, from its beginnings as a local favourite on the Isle of Skye in the 18th Century through to its place as an essential in every cocktail bar around the world today.

The Drambuie liquid does not change remaining true to the recipe that has always been a well-kept secret and that makes it such a rich and complex liqueur: a unique combination of aged Scotch whisky, heather honey, and herbs and spices.

Drambuie BottleThe new bottle styling is a modern interpretation of classic design with stronger shoulders and a slight taper, making it stand proud on any back bar or drinks cabinet shelf. The bottle is cast in dark amber glass and topped with a striking red cork closure to evoke the design of the 20th Century, when Drambuie came of age as the integral ingredient in the legendary Rusty Nail.

The stunning new bottle is set to appear on Canadian liquor store shelves for the Holiday season.