William Grant & Sons Reports More Canadian Women Enjoying A Wee Dram!
“… Her ‘prentice han’ she tried on man, and then she made the lasses!” – Robbie Burns
Toronto, Ont. January 18, 2012 – With Robbie Burns Day just around the corner, bartenders across the country from Vancouver to St. John’s have confirmed that more women are ordering Scotch. Industry experts have also substantiated the findings that lead us to expect the lassies will be joining the laddies in orders of a wee dram on Robbie Burns Day, January 25th.
Nothing could make the women who work with William Grant & Sons more excited. Beth-Anne Perry, National Brand Manager of William Grant & Sons in Canada (Glenfiddich, The Balvenie, Grant’s, Tullamore Dew) says, “Over my past 9 years in the spirits industry, I have seen more and more women coming out to the scotch seminars and education classes” Perry added that “it’s an exciting time for us in the category, where women are appreciating and exploring both single malts and blended whiskies. I am proud to represent the world’s #1 and most awarded Single Malt, Glenfiddich.”