Jägermeister x #ForTheLoveOfLive

Jägermeister x #ForTheLoveOfLive

PMA Canada News

Jägermeister Canada launches a $100,000 relief fund to help Canadian live music venues survive COVID-inflicted damage.   The live music industry has been shattered by COVID-19restrictions, and Jägermeister Canada is partnering with the Canadian Live Music Association(CLMA) to provide a $100,000 relief fund to help independent music venues survive the downturn. More than 100,000 arts, entertainment, and recreation workers lost their job in 2020 and revenue cratered—down 92% year-over-year—as live event sites were forced to shutter. Even as vaccination efforts roll out across the nation, the industry’s future remains uncertain. Now, May 25 through June 2,independent music venues impacted by the pandemic can apply for assistance from the new fund, which Jägermeister Canada will run in partnership with the CLMA. …