The contest is sponsored by PMA Canada Ltd. (the “Sponsor” or “PMA”). The contest is in no way sponsored, endorsed or administered by, or associated with Instagram.
2. HOW TO ENTER
NO PURCHASE NECESSARY. VOID WHERE PROHBITED. The contest starts at 12:01 AM. Eastern Time (ET) on July 2, 2018 and ends at 11:59 P.M. ET on July 31, 2018 (the “Contest Period”).
- RESTAURANTS AND BARS: To enter the contest, restaurants and bars must, during the Contest Period: (i) request a free Flor de Cana contest kit from their PMA representative; (ii) create a “Boots and Hearts Flor de Canada” inspired cocktail using Flor de Cana 7 Year Gran Reserve Rum; (iii) feature the Flor de Cana cocktail on their drink menu or feature menu for the month of July (July 2nd to July 31st, 2018); and (iv) provide guests with a contest card that includes their account’s Instagram handle when guests order or inquire about the Flor de Cana cocktail. Contest cards will encourage guests to vote by sharing their Flor de Canada cocktail on Instagram and/or by tagging the account as well as #FlordeCanaRum and #BootsLife. More than one (1) Flor de Cana cocktail may be created for the purposes of this contest. For the purposes of this contest, the entrant is the natural or legal person whose name appears as the holder of the account with PMA Canada Ltd. It is the person to whom the prize will be awarded if selected and declared a winner.
- CONSUMERS: To enter the contest, eligible consumers must, during the Contest Period: (i) order or inquire about a Flor de Cana cocktail featured on the drink menu or feature menu of a participating PMA account (restaurant or bar) in Ontario, (ii) vote for the cocktail by following the instructions on the contest card provided by the PMA account, notably by either (a) taking a photo of the Flor de Cana cocktail, sharing the photo on Instagram and tagging the PMA account as well as #FlordeCanaRum and #BootsLife, or (b) simply tagging the PMA account as well as #FlordeCanaRum and #BootsLife, in accordance with the contest card instructions. For the purposes of this contest, the entrant is the person who holds the Instagram account. It is this person to whom the prize will be awarded if selected and declared a winner.
To enter and be eligible to win, a restaurant or bar must be a participating PMA account holder located in Ontario (“PMA account”). To enter and be eligible to win, a consumer must be a resident of Ontario and have reached 19 years of age at the time of his or her contest entry. Each entrant must hold a valid account on the Instagram platform. The employees, representatives and agents of the Sponsor, its affiliates, subsidiaries and advertising and promotional agencies as well as the persons with whom they are domiciled are not eligible to enter this contest.
PRIZES: There will be a total of three (3) Grand Prizes available to be won by participating PMA accounts and a total of three (3) Prizes available to be won by eligible consumers. Each PMA account Grand Prize consists one (1) pair of Premium VIP Full Event Passes to the Boots and Hearts 2018 festival taking place from August 9th to August 12th, 2018, and access to one (1) Tent Campsite, having an approximate retail value of CAD$1,400. Each consumer Prize consists of one (1) pair of Full Event General Admission Passes to the Boots and Hearts 2018 festival, having an approximate retail value of CAD$540. [Burl’s Creek Event Grounds located at 240 8 Line S, Oro Station, ON L0L 2E0]
The Tent Campsite is approximately 20 feet by 20 feet, suitable for one (1) mid-size automobile, and is intended to hold a maximum of 6 people. The Tent Campsite will be assigned upon arrival. Persons wishing to camp beside one another must arrive at the Campsite together. There will be no saving spots. The location of the Campsite will be communicated to winners at the time of prize delivery. Access to the Tent Campsite is subject to the entry and re-entry policies of the Campsite and compliance with such policies is the sole responsibility of the winners and their guests. [https://bootsandhearts.com/accommodations/]
Winners must ensure that their guests have reached 19 years of age in order to accompany the winners at the Boots and Hearts 2018 festival.
Prizes must be accepted as awarded, without substitution, and are not transferable or convertible to cash and not for resale. What is not expressly included in the description of the prizes above is expressly excluded. Notably, transportation to and from the Boost and Hearts 2018 festival and/or the Tent Campsite, food and beverages, and all other costs and expenses arising during the festival are not included in the prizes. The Sponsor reserves the right, in its sole discretion, to substitute another prize or component of the prize (or cash equivalent) of equal or greater value without liability in the event that a prize or any component of a prize cannot be awarded as described for any reason.
4. WINNER SELECTION
By August 6th, 2018, the Sponsor will select three (3) potential winners out of the participating PMA accounts and three (3) potential winners out of the eligible consumer entrants. The three (3) PMA accounts with the most Instagram votes received out of the participating PMA accounts in Ontario will each be selected as a potential winner, and one of each of their Flor de Cana cocktails will be featured on the drink menu at the VIP Bar of the Boots and Hearts 2018 festival, subject to variation of the cocktail recipe at Sponsor’s discretion. Each consumer having shared his or her Instagram vote for one of the three (3) winning accounts with the most Instagram account holders will be selected as a potential winner. The Sponsor reserves the right to select the winning PMA accounts and/or consumers by conducting a random draw from all eligible entrants in the event that the Sponsor is unable, for whatever reason, to select potential winners in the manner described above. The selected PMA account will be contacted by its PMA representative, and the selected consumer will be contacted via the Instagram platform, within 3 days of the winner selection. Odds of being selected for a prize depend on number of participating PMA accounts, the number of cocktails submitted by each PMA account and the number of participating consumers voting for each PMA account.
Before being declared a winner, each selected entrant must: (1) provide proof of identity and eligibility, upon request, (2) correctly answer, without assistance of any kind, whether mechanical or otherwise, the mathematical skill-testing question on the declaration and release form, (3) sign a declaration and release form which releases the shareholders, directors, officers, employees, representatives and agents of the Sponsor and its affiliates, prize suppliers, and advertising and promotional agencies as well as their respective successors and assigns (collectively, the “Released Parties”) from any liability arising from the contest or the prize being awarded (the “Declaration and Release Form”), and (4) obtain the signature of the Declaration and Release Form by their guest. Each Declaration and Release Form must be returned within the time period specified on the Declaration and Release Form or the prize may be forfeited. The Sponsor will contact each confirmed winner within two (2) days of receipt of the signed Declaration and Release Form to arrange for delivery of the prize.
In the event that (1) a selected entrant of a prize cannot be reached within two (2) days of the winner selection, (2) the answer to the mathematical skill-testing question is incorrect, and/or (3) the selected entrant does not sign and return the Declaration and Release Form noted above within the time period specified on such document, the selected entrant’s entry will be declared void and another entry will be randomly drawn in accordance with these Official Rules.
5. Advertising Content
By participating, entrants agree that any and all Instagram posts, advertisements of Flor de Cana cocktails and/or other materials identifying the Flor de Cana brand will comply with the requirements prescribed by the Liquor Advertising Guidelines: Liquor Sales Licensees and Manufacturers (December 2017) issued by the Alcohol and Gaming Commission of Ontario (AGCO), notably that they will be: (i) consistent with the principle of depicting responsible use/service of alcohol, (ii) promote a general brand or type of liquor and not the consumption of alcohol in general, (iii) not imply that consumption of liquor provides personal benefits (such as athletic prowess, social, professional or personal success, etc.), (iv) not appeal to minors, (v) not associate the consumption of alcohol with driving a motor vehicle or with any activity that requires care and skill, (vi) not depict motorized vehicles in motion, unless the vehicle is a form of public transport, and (vii) not suggest illegal sale, purchase or handling of alcohol.
6. Intellectual Property
By participating, PMA accounts agree to submit to the Sponsor their recipe for any and all Flor de Cana cocktails featured on their drink menu or feature menu and to acknowledge and assign to the Sponsor all related intellectual property rights to the recipe and to any variations and/or amendments to any and all part of the recipe if selected and declared a winner, including all intellectual property rights that may belong to their employees. Such PMA accounts acknowledge that they and their employees will have no claim to any royalties, monies or recognition of any other sort as a result of the submitted recipe or to any variations and/or amendments to any and all part of the submitted recipe.
By participating, entrants agree to release, discharge, indemnify and hold harmless the Released Parties and Instagram from and against any and all claims, causes of action, demands, loss, injury, damage or liability whatsoever which may arise or occur in connection with or as a result of: (i) the acceptance, possession, use or misuse of any prize, (ii) administration of the contest or (iii) participation in this contest or any related activity.
8. Limit of liability and termination
To the extent permitted by law, the Sponsor is not responsible for any typographical or other errors in the printing, offering or description of the prize or any other materials produced in connection with the contest. The Sponsor is not responsible for lost, late, stolen, misdirected, falsified, incomplete, mutilated, destroyed or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials or for technical, network, electronic, computer, hardware or software malfunctions or limitations of any kind or inaccurate transmissions of or failure to receive entries by the Sponsor on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason, including infection by computer viruses, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes, the administration, security, fairness, integrity or proper conduct of the contest is corrupted or affected, the Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the contest. In addition, if for any reason, in its sole discretion, the Sponsor determines that the contest should not or cannot be run as planned, Sponsor Bank may cancel, terminate, modify or suspend the contest. In no case will the Sponsor be required to award more prizes than indicated in these Official Rules or award prizes other than in accordance with these Official Rules.
9. Privacy and use of personal information
By participating, entrants consent to the use of their name, address, photographs and/or any statement submitted with the entrants’ entry in any advertisement, publicity or promotion carried out by the Sponsor or its authorized agents in connection with the contest in any and all venues or media now or hereafter known throughout the world in perpetuity, without further compensation, permission or notification.
10. General Rules
By entering the contest, entrants agree to abide by the Official Rules and the decisions of the Sponsor with respect to all aspects of the contest, which are final and binding.
The Sponsor reserves the right to disqualify any entry that is incomplete, misdirected, falsified, mutilated, illegible, fraudulent, late, or copied. The Sponsor reserves the right to disqualify any person who enters or attempts to enter this Contest in a way contrary to these Official Rules or unfair to other entrants or whom the Sponsor believes has attempted to tamper with or impair the administration, security, fairness or proper play of this contest.
This contest shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, and the federal laws applicable therein. Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada. The contest is otherwise subject to all applicable federal, provincial and municipal laws. Decisions of the Sponsor are final in respect of all aspects of this contest. Void where prohibited or otherwise restricted by law. No correspondence will be entered into except with the selected entrant(s).
All entries become the permanent property of the Sponsor and shall not be returned.
The Sponsor encourages responsible drinking.
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